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There was one viral instance, not long after our sit-down, when Hailey wore a red-hot dress and heels to a Rhode event in Times Square paparazzi photos showed Justin trailing her in goofy gray sweat shorts and yellow Crocs, which summoned TikTok’s armchair relationship experts.

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When Rhode launched a hydrating product called Glazing Milk this summer, head of brand Lauren Ratner recalls Hailey saying, “I want to be photographed in the desert in a clear bathtub, in a milk bath,” to juxtapose the dry, cracked desert against the product’s promise of milky, quenched skin. For the release of a limited edition tropical-flavored lip balm, Hailey posed in minimal makeup on the beach in Anguilla, scooping the pulp out of a bisected passion fruit with her index finger. And in the realm of celebrity-helmed businesses, Rhode’s ad campaigns are especially artful. She has a keen sense of what’s sticky, what fans of the brand might gravitate toward-like, say, partnering with Krispy Kreme to highlight Rhode’s commitment to providing a “glazed donut” complexion.įrom her modeling career, Hailey brought in a Rolodex of industry talent-photographers, makeup artists, stylists-to shape the brand’s identity. Today, she tests out products until they are perfect. As the company’s founder and creative director, she grew the thriving venture from seed.

Most often when Hailey dons her Miranda hat (which, per SATC season two, episode 14, is a bucket hat worn over the hood of a track jacket), it’s when she’s running Rhode. Let’s talk about something that matters.’”

I was watching an episode, I think it was last night, and she’s like, ‘Let me know when you guys are done talking just about boys. I’m also very analytical, so I kind of identify with that. I feel like she is just the super-brains, analytical one in the situation. She connects with how Samantha “absolutely doesn’t give a fuck, but underneath it all, she actually does really care a lot.” (Samantha, we agree, would’ve flipped through the sex book.) She relates to Carrie’s city-girl grit, her love of fashion. Just kind of everything is like, ‘Well, why don’t you just try this?’” she says, giving a convincing Kristin Davis impression. “Shucks, sometimes I think Charlotte’s wide-eyed innocentness in some ways reminds me of me when I was a little bit younger. Considering for a moment, she elaborates. “I identify with each of them for different reasons,” she says-the quintessential response. I ask Hailey the requisite question: Which Sex and the City gal are you? I feel like this kind of fast-paced life comes natural to you.’”

I can make home out of that anywhere.” When I ask what her family thinks of her life, she says, “My dad sometimes is just like, ‘I’m not surprised. As long as I’m with my dogs and my husband, I’m good. The constant movement has made her a nimble traveler: “Home to me feels like I can be anywhere. Her life instantly became huge, a high-profile odyssey of new experiences, treacheries, and triumphs. “I actually met him when I was 12,” she reminds me at one point, “so I’ve known him for a really long time.” After reconnecting at a church service in New York years later, they became close friends, then dated, broke up, got back together, and ultimately wed at a Manhattan courthouse in 2018, followed by a big The Notebook–inspired wedding in South Carolina a year later. When she was still a gawky middle schooler, she was briefly introduced to a 15-year-old Canadian singer named Justin Bieber before his 2009 performance on the Today show-an opportunity hooked up by her uncle Alec.