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“I think it is a totally different product going after a different audience. “Right now it appears that Microsoft’s xCloud is being marketed as an add-on for Game Pass,” Cole posited. Still, a user base of that size implies that GeForce Now is gunning to compete in the increasingly-crowded streaming market, and Cole thinks the company is up to the task.

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However, Cole noted that such a number comes with a handful of caveats: most importantly, Nvidia offers a free version of GeForce Now, so many users may opt to stick to that tier. This number is certainly impressive, especially considering that the service has only been out of beta since February. It will be interesting to see if Nvidia starts reaching a more casual audience.”Īccording to estimates, GeForce Now boasts around 4 million users.

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This can be a huge driver of adoption because it is a community of users that can snowball usage a few kids start using GeForce in a school and it spreads quickly. Obviously they are for education purposes, but gaming will be happening during nighttime and breaks during the day.

“You have a whole generation of students getting Chromebooks, which normally can’t play games. This translates to an enormous untapped consumer base for Nvidia, Cole said. Of course, the increase in Chromebook usage is a kind of double-edged sword at the moment, and high demand has resulted in a shortage of product- and laptops in general.

I think this will be an ‘education’ in what Chromebook consumers can expect from investing in a higher-end system.” Many of these are younger users who will eventually grow up, have money, and want to invest in more high-end game products. “GeForce Now on Chromebook is a branding tool that can potentially reach millions of users. “The challenge Nvidia faces is getting consumers introduced to its brand and products,” Cole told GameDaily.

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After all, Nvidia is known for its high-end PC components, and selling more graphics cards is always the primary goal for the company.

Meanwhile, Chromebook usage is exploding as kids are faced with the challenge of distance learning.”įor David Cole, owner of DFC Intelligence, capitalizing on expanded Chromebook usage is part of a long-term play by Nvidia to grow its ecosystem and build up brand loyalty. In other words, they are using the streaming service because they have no other option. “Nvidia says 80% of its GeForce users do not have the hardware specs to play the games they use on the service. “The ability to play on Chromebook opens a whole new audience for GeForce,” reads a new report from DFC Intelligence. As schools begin adopting virtual learning practices, many districts are utilizing the economical Chromebook laptops as the primary vehicle for remote learning.

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“Chromebook users join the millions on PC, Mac, Shield, and Android mobile devices already playing their favorite games on our cloud gaming service with GeForce performance,” Nvidia’s announcement reads.Īccording to analyst group DFC Intelligence, the timing of GeForce Now’s Chromebook debut is no coincidence. Now, nearly eight months later, Nvidia claims that GeForce Now users number in the millions as the service has made its way to Google’s Chromebook platform. Upon launch, the “bring-your-own-games” streaming platform boasted roughly 300,000 registered users, according to assessments from analytics group IHS Markit. In February, Nvidia’s GeForce Now cloud gaming service exited its beta stage to a fairly positive reception.

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